Posted: Aug 31, 2012 11:00 AM
Breastfeeding has never been so in vogue. Celebrities are sharing personal breastfeeding photos online and even nursing in public. So why is breastfeeding so trendy right now?

We are women, hear us roar

The popularity of breastfeeding has ebbed and flowed, but it seems now that women are more empowered by breastfeeding than ever before. Women are proudly nursing in public. Many celebrity moms credit breastfeeding for their rapid post-baby weight loss, as well as their bonds with their babies. And women are fighting back against any backlash or negativity towards breastfeeding. We say, "You go, Moms!" But breastfeeding is about so much more than empowerment.

Breast is best for baby

Breastfeeding has unbelievable benefits for both mom and baby -- it's a win-win. It's free (great for these hard economic times), it's portable and it's natural. But that's just the tip of the iceberg.

  • Colostrum rocks! Colostrum, the initial yellow milk that your body produces after baby is born, packs crazy amounts or nutrients and antibodies to protect your baby.
  • The milk then adjusts to distribute the appropriate amount of fat, sugar, water and protein to help your baby's development.
  • Breast milk also protects babies from illness with its unique combination of cells, hormones and antibodies.

Breast is best for mama, too

Breastfeeding can help new mother's slim down, as it burns hundreds of calories per day, but it has many other benefits for moms. It has been linked to lowering the risk of Type 2 diabetes, breast cancer, ovarian cancer and even postpartum depression.

Breast milk benefits us all

Huh? Our entire nation benefits from breastfeeding? According to "Recent research shows that if 90 percent of families breastfed exclusively for 6 months, nearly 1,000 deaths among infants could be prevented. The U.S. would also save $13 billion per year -- since medical care costs are lower for fully breastfed infants than never-breastfed infants. Breastfed infants typically need fewer sick care visits, prescriptions and hospitalizations." How's that for empowerment!

Breastfeeding is bonding time

Most importantly, breastfeeding your baby is such a special time. It's just you and your little one, connected in a way that will never be forgotten. Enjoy the ever-lasting bond that breastfeeding can create between you and your baby.

More about breastfeeding

Breastfeeding barriers: Is formula really to blame?
Benefits of breastfeeding beyond infancy
Breastfeeding: I can't quit you