Oreos and milk, anyone? The popular cookie company has disappointed breastfeeding advocates by tweeting a photo pairing its famous cookie with a baby bottle. Was this a bad move on their part?

Oreo, the famous cookie that goes perfectly with a glass of milk, has taken advantage of the royal birth of Prince William and Kate Middleton's baby by tweeting out a photo of an Oreo paired with a baby bottle of milk. What could possibly be wrong with that? It's sweet, it's timely and it's good marketing. Right?

Breast vs. bottle, monarch style

Well, not so much. There has been much debate about Kate's preferred method of feeding choice — yes, really.

Princess Kate and Prince William with royal baby

The Duchess of Cambridge has been urged by many to breastfeed her baby, and it will be truly inspiring if she does (and will hopefully lead to more moms choosing to nurse their little ones), but ultimately the choice is hers and hers alone.

The idea of a breastfeeding royal is relatively new. I say “relatively” because the English monarchy dates back to over 1,000 years ago. So when we discuss Queen Elizabeth II and her feeding habits when she was an infant, it isn't that long ago when you consider the course of the ruling class in the U.K.

Queen Elizabeth II, who was born in 1926, was breastfed as an infant. She followed suit when her children were born, as did her daughter-in-law, Princess Diana. However, this was not always the case. Queen Victoria so despised the idea of breastfeeding her own children that her grown daughters hid the fact that they nursed their babies from her — and upon finding out, she was infuriated.

Oreo's assumption

This makes the tweet all the more infuriating. The text paired with Oreo's photo is what has some riled up. “Prepare the royal bottle service!” it reads. And this is wherein the problem lies. The company, who was behind a bold (and never released, yet still controversial) ad depicting a breastfeeding baby, has stepped in the opposite direction with the assumption that the royal couple will bottle feed their newborn prince.

Bottle imagery continues to perpetuate the idea that bottles are the normal way to feed an infant.

This, said the owner of the popular Facebook page Unlatched, is where the problem lies. “Bottle imagery continues to perpetuate the idea that bottles are the normal way to feed an infant,” said Rachelle. “Biologically, breastfeeding is the natural and normal way to nourish a child. This ad comes at a time when breastfeeding rates are low, especially in the U.K., and breastfeeding mothers are harassed for breastfeeding in public and breastfeeding images are being deleted off social media sites. It's unfortunate to see a bottle placed on this pedestal while breastfeeding continues to be looked down upon.”

Rachelle said that many other images could have been chosen to represent a baby — blocks, rattles or any number of other baby items. Of course, Oreo is going for the milk and cookie connection, but maybe the tweet could have been left untweeted instead of furthering the mainstream thought that bottle feeding should be a parent's first choice.

Image credit: Oreo Twitter; WENN

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